If you haven't heard by now, and I'm pretty slow in posting this one, Apple had some pretty big announcements - here are the links to the press releases:
Long story, short: video on your iPod that you can buy through the iTunes music store. At $1.99/each episode/music video, it's a bit pricey especially if you were to download a season's worth of shows week after week. But maybe as that's the point, or rather - the lesson being taught to the television industry by the marketing geniuses at Apple. I thought
this entry on Engadget about that idea was pretty cool. It's a valuable lesson in strategic marketing.
The third press release link is about the new iMac, with a
built in iSight camera for video chatting. You can use it to take your picture for your IM buddy icon - the neat thing is the screen
works like a flash when you snap your photo.
Yep - flippin' sweet!
2 Comments:
Dude, for some reason there's a background on your blog that makes it hard to read. Are you seeing that?
By
Gary Underwood, at 8:53 PM, October 16, 2005
Well Ben - the answer is simple. Strategery.
I would guess that they are going after the slowly forming Media Center PC crowd. People who want one box for all their entertainment needs. I would guess that there will someday be a Tivo interface that will let you record to your Mac. I'd also guess that the price will come down on TV shows sold on the iTunes Music Store. Like the guy from the article on Engadget says there's still ground that needs to be covered with the TV studios before it will be a perfect solution. After all the iPod is still and iPod, not officially labeled as a "Video iPod."
The remote, on the otherhand - I think is brilliant and agree with this guy. If you haven't seen how the remote is used you really need to check it out.
By
Josh, at 6:14 PM, October 24, 2005
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